Sunday, March 11, 2012

Beyond the "Information Highway"

I am glad the BC Government decided not to award (my friends at) TELUS the right to rename BC Place stadium... especially since TELUS wanted to "extinguish all rights" to the BC Place name and instead use the name TELUS PARK.  TELUS might be doing a lot of work in the stadium but they do not own it.  Although I appreciate TELUS's support for Science World, I do not think Science World would be willing to give up their name (or at least I hope not)...  Darren should have known better...

Besides, $40 million is nickle & dime compared to what TELUS could be doing for the Province. 

TELUS has a "Natural Monopoly" on the installation of Land Lines in BC, including the replacement of copper wire with fiber optic cable... even "competitors" must pay TELUS for the use of TELUS lines...  TELUS is so profitable it essentially has a license to print money, especially since the advent of the internet and cell phones....  areas the company was initially hesitant to get into, but now embraces with heavenly zeal...

I appreciate what Darren has done to make TELUS more competitive, especially with OPTIC TV which has given Shaw a run for its money.  He was even almost able to buy Bell Canada (his former employer before his stint in europe) which would have made TELUS a quantum powerhouse.

If TELUS wants to create goodwill, however, and the revenue that goes with it... it is going to have to do more than simply plug in machines and watch the money roll in... or cause environmental pollution through excessive advertising...

TELUS should consider my proposals in the following areas:

Mind - TELUS ANSWERS - - Darren is probably the one holding things up in this area, his boss Brian is already on board and Darren's people have told me it is on their "To Do" list... problem is it is priority number 17 (I have been told)...   This proposal is about moving - Beyond the "Information Highway - and - "Building the Information Society" and generating all the jobs and prosperity that goes with it...  Moving beyond the "Ad-Based" garbage generated by "Search Engines" and finally enabling the production of quality content that people can actually use.  The value of this to TELUS (BC & CANADA) is potentially far greater than the value of Google, Yahoo, Facebook, LinkedIn, etc... combined... But they better get started or they might - miss out...
 - Unlike the internet & cell phones there is a lot more IP (Intellectual Property) involved here.

Body - TRANSLINK WELLNESS HUB - - This proposal could potentially save BC Taxpayers billions of dollars in healthcare cost savings along with all the misery that goes with bad health...  What more can I say, see my webspace - wellness.rickorser.ca.  In addition to helping with Wellness, TELUS can also do a lot more to help reduce road congestion by enabling more people to work from home & remotely. 

Soul - CHARITY DONATIONS - - TELUS is doing a pretty good job in this area but could be doing a lot more... it should also conduct an ROI (Return On Investment) review to show that its charitable donations are making a - measurable - difference, and challenge other (competing) donors to match or improve on its performance.

There are two - Transformations - going on:
 - 1 - Energy - not just about moving from dirty to clean, but much more...
 - 2 - Infornation - not just about moving from paper to electronic, but much more...
TELUS needs to decide if it is going to - Lead or Follow - Eat or be Eaten...

I am ready to zip-up my fly, roll-up my sleeves and get started.  Are they ?